Marketing of Agricultural Products
Marketing of Agricultural Products
9th Edition
Author: Richard Kohls, Joseph Uhl
ISBN: 9780130105844
Pages: 544
Format: 20 X 25
Binding: Hardback
Pub. Year: 2001
For beginning-level food marketing courses in departments of agricultural economics.
Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It blends marketing and economic theory with real world analytical tools in order to assist students in better understanding the food system and making profitable marketing decisions.
Contents
I. THE FRAMEWORK OF THE MARKETING PROBLEM.
1. Introduction to Food Marketing.
2. Analyzing Agricultural and Food Markets.
3. Agricultural Production and Marketing.
II. FOOD MARKETS AND INSTITUTIONS.
4. Food Consumption and Marketing.
5. Food Processing and Manufacturing.
6. Food Wholesaling and Retailing.
7. The International Food Market.
III. PRICES AND MARKETING COSTS.
8. Price Analysis and the Exchange Function.
9. Competition in Food Markets.
10. Farm and Food Prices.
11. Food Marketing Costs.
IV. FUNCTIONAL AND ORGANIZATIONAL ISSUES.
12. The Changing Organization of Food Markets.
13. Cooperatives in the Food Industry.
14. Market Development and Demand Expansion.
15. Market and Bargaining Power.
16. Market Information.
17. Standardization and Grading.
18. Transportation.
19. Storage.
20. Risk Management and the Futures Market.
V. THE GOVERNMENT AND FOOD MARKETING.
21. Government, Price, Income and Marketing Programs.
22. Food Marketing Regulations.
VI. COMMODITY MARKETING.
23. Livestock and Meat Marketing.
24. Milk and Dairy Product Marketing.
25. Poultry and Egg Marketing.
26. Grain Marketing.
27. Cotton and Textile Marketing.
28. Tobacco and Tobacco Product Marketing.
29. Fruit and Vegetable Marketing.
Glossary.
Index.
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